BEST PRACTICES

How can I increase my customer satisfaction and loyality?

Listening to your patients is the best way to increase customer satisfaction. Make recommendations based on their individual needs and lifestyle. Remember, value means offering your patients high quality products at a great price, such as the ZEISS family of lenses. When the patient returns to pick up their order take the opportunity to properly fit the frame and thank the patient for their business.

What can I do to bring more patients into my vision center or optical?

In store intercepts, such as flyers or ZEISS wipes, are a great way to bring customers who are already in the store to the optical. Additionally, with the new Walmart vision insurance plan, make sure that all associates understand that they can get in-network benefits in the vision centers and opticals. Participating in off site health fairs and vision screenings can draw in new patients as well.

What is the best way to present premium products to my patients?

Always offer your patients three solutions based on their particular lifestyle.  These solutions can include, second pair recommendations, additional coatings, or polarized.  First, present the best solution packaged with the enhancements most suited for the patient, and never make assumptions regarding what your patient can spend.  No patient should be excluded from advanced technology 

    PROGRESSIVE LENSES

How do I know which progressive lens is right for my patient?

Every patient is different, so not every patient will have the same experience with a particular lens. Understanding a design's strengths and weaknesses will help you choose the right progressive for your patient. Newer progressives designs, such as ZEISS Experience lenses, utilize advanced technology to make the viewing experience more uniform across all prescription ranges: which makes them easier for you to fit.

Who are progressive lenses right for?

All patients that have trouble viewing near objects, presbyopic patients. Progressive lenses offer patients the closest thing to their natural vision. Flat-top lenses will not help patient view things clearly at arm’s length.

What can my patients expect when wearing progressive lenses for the first time?

First, patients can expect to see objects at all distances more clearly. Secondly, most new progressive wearers will immediately notice some distortion in the peripherals of their lens. Patients will need to commit to wearing the lenses most of the day for several weeks, so their brain has time to learn how to use the lens. In the beginning, patients may find it is best to point their nose at the object they are trying to view, patients fitted with newer progressive designs will have less of a need to do this. Remember, all patients CAN adapt if they are committed, but they may also need your confidence.

    PROGRESSIVE LENSES

    ZEISS EXPERIENCE HDV PROGRESSIVE LENSES

What makes HDV Progressive lenses different from traditional lenses?

Precise manufacturing: Full back-side patented freeform manufacturing is performed at an accuracy of 1/1000th of a mm to surface lenses based on the patient’s position of wear.

Advanced software: Lenses are optimized for each patient’s prescription and frame style. Morphing technology varies the corridor length of the lens based on the frame dimensions and fitting height to achieve wide viewing zones at all OC heights.

Trusted designs: Advanced manufacturing and software is combined with designs that provide consistent excellent performance.

What are the benefits of HDV Progressive Lenses?

Patients will have the freedom to choose any frame.  Often, patients are sent back to the board to pick out a different frame because the frame they selected is not compatible with their lens choice.  Now,  ZEISS HDV takes into account the patients prescription and frame measurements, to ensure a perfect fit every time.  Additionally, patients will receive 30% wider fields of view, with greater clarity.

Who are HDV Progressive lenses best for?

Everyone. ZEISS Experience HDV Progressives provide all patients the best vision possible.

    PROGRESSIVE LENSES

    ZEISS EXPERIENCE NO LINE PROGRESSIVE LENSES

What are the benefits of ZEISS Experience Progressives to my patient?

Patients will notice quicker adaption, wider fields of view with a more usable periphery and thinner, flatter lenses.

How do I order ZEISS Experience Short for my patients who want a smaller frame?

ZEISS Experience Short is the best design for fitting heights below 16 mm. If you fit a patient with an OC height between 13- 15mm, select NL ZEISS in BOSS and the lab will automatically use the ZEISS Experience Short design. When dispensing, look for “xs” in the temporal engravings to mark the lens with correct fitting and dispensing guide.

    PROGRESSIVE LENSES

    SOLA Elan

Why should I choose SOLA Elan?

SOLA Elan lenses utilize Design by Prescription technology to provide myopes with a clear distance viewing zones and hyperopes, who need a large near zone, with a high, wide reading area. This design also provides low levels of peripheral distortion

    PROGRESSIVE LENSES

    INSTINCTIVE

Why should I choose Instinctive?

Instinctive is the right lens for active wearers who need more usable periphery. Low levels of peripheral distortion reduce swim and make this an easy lens to fit and adapt to. A new minimum fitting height of 14 mm provides even more options.

    SINGLE VISION LENSES

    SINGLE VISION LENSES

    ZEISS EXPERIENCE ASPHERIC POLY AND 1.67 LENSES

Which material offers the most impact resistance?

Polycarbonate is the safest, most shatter resistant material. It is an excellent choice for children and patients wearing semi-rimless frames.

Which material is best for rimless/ drill-mount frames?

High Index 1.67 lenses are the ideal choice for rimless frames. This material will grip the mounts better than polycarbonate and there will be less instances of starbursts.

What is the difference between spherical and aspheric lenses? What are the benefits of aspheric lenses to my patients?

Spherical lenses have an even curve across the entire surface of the lens and only deliver full clarity through the center of the lens. Aspheric lenses have a gradual change in curvature across the lens to provide a wider field of view. Benefits include: wider viewing zones, flatter lenses, and less minification/magnification of the patients’ eyes.

    SINGLE VISION LENSES

    ZEISS EXPERIENCE HD LENSES

What makes HD Single Vision lenses different from traditional lenses?

Precise manufacturing: Full back-side patented freeform manufacturing is performed at an accuracy of 1/1000th of a mm to surface lenses based on the patient’s position of wear.
Advanced software: Every HD Lens is optimized for the patient’s prescription and fitting height for edge-to-edge clarity.

What are the benefits of HD Single Vision lenses?

Up to 30% wider fields of view, greater color contrast and more vivid colors.

Who are HD Single Vision lenses best for?

Everyone. ZEISS Experience HD Single Vision lenses provide all patients the best vision possible.

    ZEISS VELOCITY

    SELF TINTING LENSES

What is the technology behind Velocity Lenses?

Light sensitive molecules that require less energy to react allow Velocity Lenses to responded quicker to changing light conditions, while providing very clear lenses indoors and very dark lenses in full sun.

How much faster do Velocity lenses react compared to self-tinting lenses previously offered by ZEISS?

Up to 20% faster from clear to dark and up to 2X faster from dark to clear*

How durable are Velocity Self-Tinting lenses?

A durable hard coat provides front and back scratch resistance while protecting the velocity molecules. This is the most durable hard coat you are able to offer your patients.

What is the life span of Velocity Self-Tinting Lenses?

Velocity offers superior performance through the life of the patient’s prescription without fatigue. 

What is the best way to demonstrate Velocity Self-Tinting Lenses to my patients?

Velocity lenses are designed to work with the full range of the UV spectrum, so when demonstrating the superior performance of Velocity, it is recommended that you take your patients outside for a real-world demonstration.

What tools are available to sell Velocity Self-Tinting Lenses?

Battery powered electronic display and brochure holder and rocking lenticulars. If you do not have one of these tools, please contact your local representative.

Will Velocity Self-Tinting Lenses react in the car?

Patients will notice some tint behind the windshield, but all windshields utilize materials that block UV light, so Velocity lenses will not fully react. Recommend a second pair of polarized lenses or a sun clip for maximum comfort behind the windshield. Velocity lenses will always offer 100% UV protection and convenience when going in and out.

Who should I offer Velocity Self-Tinting Lenses to?

Everyone. Almost 40% of patients have expressed interest in self-tinting lenses, so don’t miss an opportunity to provide your patients with 100% UV protection and comfort.

    ZEISS PLATINUM FINISH

What are the benefits of ZEISS Platinum Finish to my patient?

Durable: Hard coat provides outstanding scratch-resistance.  Clean:  Super-hydrophobic coating repels water, fingerprints and smudges.  Anti-static: Repels dirt and dust, keeping lenses cleaner longer.  Safe: Reduces glare for improved night driving.  Clear:  ZEISS anti-reflective technology diminishes glare and enables you to see better. 

Who is Platinum Finish best for?

Glare and reflections negatively impact nearly all eyeglass wearers as they reduce overall clarity and can lead to eye fatigue.  ZEISS Platinum Finish improves clarity by reducing glare.  It is especially useful for wearers while they are viewing a computer or driving at night. 

How does ZEISS Platinum Finish compare to other AR products on the market?

While there are many AR coating products available on the market, they are not all produced to the exacting standards of ZEISS AR.  ZEISS Platinum Finish lenses are more durable and outperform many other AR coatings due to the use of ZEISS proprietary hard coat in combination with the unique ZEISS Platinum Finish AR process.  The ZEISS Platinum Finish process reduces total reflection to less than 3% reflectance, repels dust and dirt (due to the ZEISS patented anti-static layer), and is easy to clean thanks go the superhydrophobic layer.

    ZEISS PLATINUM BLUE PROTECT

Who is ZEISS Platinum Blue Protect best for?

ZEISS Platinum Blue Protect is designed for anyone who is concerned with their exposure to blue light from artificial sources such as smartphones, tablets, LED's, televisions, and artificial lighting. 

How does ZEISS Platinum Blue Protector differ from traditional AR?

ZEISS Platinum Blue Protect is designed to reduce the over-exposure to blue light by specifically targeting the harmful high energy portion of the visible spectrum.  ZEISS Platinum Blue Protector's ability to reduce the harmful blue-violet light can be attributed to a combination of the unique blue violet hue of the AR, and the slight straw color.  Both characteristics provide the properties needed to reduce over-exposure to blue-violet light. 

    ZEISS ACCESSORIES

What products are available to my patients to help them care for the lenses and how do I track my sales?

Our bestselling product continues to be the individually wrapped ZEISS wipes. Additionally, we now offer a variety of microfiber cloths, anti-fog, and cleaning sprays. Click here for sales data.

Who should I contact if I am having trouble ordering a product for restock?

It is always best to first contact your market manager when encountering problems with reorder.

What can I do to get ZEISS products into Division 1?

Speak with your store manager about the best locations for ZEISS wipes, such as action alleys and near the register. Additionally, share with your manager the great value of ZEISS wipes and strong mark-ups.

    ZEISS COMPANY AND REPS

Where are my ZEISS family of lenses surfaced and cut?

All ZEISS orders are fulfilled within one of the 3 Walmart labs or the ZEISS Technology Center (ZTC).

What is the ZEISS Technology Center (ZTC)?

The ZEISS Technology Center is a state-of-the-art lab that is opened 24/7 located near the United States border in Tijuana, Mexico. It is the goal of the ZTC to always offer the highest quality of lenses and coatings at the date promised to your patients.

Will my jobs ever get held up at the border?

The ZTC has special agreements with US customs that allows the majority of our products to immediately cross the border into the United States. This allows our jobs to be delivered to the UPS sorting center the same day they leave the lab. There are some rare occasions that may stop the jobs at the border, and you may contact your ZEISS rep for more details.

Who should I contact if there is a delay on one of my jobs or to find out more details about a job in the ZTC?

It is always best to first contact Walmart Customer Service, but for all jobs within the ZTC, feel free to contact your local ZEISS rep for additional support.

What can my ZEISS representative provide me?

Training: Your ZEISS representative is highly trained with strong knowledge of the optical industry, and would love the opportunity to help train your staff and participate/host market meetings. Representatives are happy to provide product knowledge, answer questions or train on best practices of the optical industry.
Lab support: Job tracking and troubleshooting for orders within the ZTC only.
Tools: Contact your ZEISS rep for intercepts to help with grand openings, and we are happy to help provide you with the proper tools needed to fit and dispense.

What makes ZEISS the leader in precision lenses?

ZEISS has been producing precision lenses for over 160 years. ZEISS lenses can be found on Sony cameras, the Google Earth satellite, riflescopes, binoculars, microscopes, movie cameras and many other places that require the clearest view possible. We make it Visible.

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